3 early-stage innovative ideas are selected and allocated funding in July’s cohort of the “Concept To Creation” program ($34,500) with $15,000 to the top idea, $10,000 to the second, and $5,000 to the third. 20 early-stage innovative ideas will be funded in the September intake of the “Concept To Creation” program ($44,275) with a micro-grant of $500. Then, as above, the top 3 ideas will be further funded.